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Privacy Policy
We value your privacy. Your information is used solely to connect you with a licensed insurance agent. We do not sell or share your information with third parties. Your submission is secure and confidential.
Your California Privacy Rights:
This section applies only to California consumers and supplements the information contained in the main Privacy Policy. It describes your rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
1. Right to Know
You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources from which personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the categories of personal information that we have disclosed about you for a business purpose.
2. Right to Delete
You have the right to request that we delete personal information that we have collected from you, subject to certain exceptions.
3. Right to Correct
You have the right to request that we correct inaccurate personal information that we maintain about you.
4. Right to Opt-Out of the Sale or Sharing of Personal Information
You have the right to direct us not to sell or share your personal information. "Selling" or "sharing" personal information includes disclosing it for cross-context behavioral advertising. We engage in the "sharing" of personal information for cross-context behavioral advertising through our use of analytics and advertising services (e.g., Google Analytics, Facebook Pixel).
To exercise your right to opt-out, please visit our Do Not Sell or Share My Personal Information link on our homepage footer, or contact us using the methods below.
5. Right to Limit Use and Disclosure of Sensitive Personal Information
The CPRA provides a right to limit the use and disclosure of Sensitive Personal Information (SPI) for certain purposes. We do not generally collect or process Sensitive Personal Information that would be subject to this right. Should we do so in the future, you will have the right to direct us to limit the use and disclosure of your sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, to perform certain short-term, transient uses, or for certain other permissible purposes.
6. Right to Non-Retaliation (Non-Discrimination)
You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights conferred by the CCPA/CPRA.
How to Exercise Your California Privacy Rights:
To exercise your Right to Know, Right to Delete, or Right to Correct, please submit a verifiable consumer request to us by:
- Calling us at: (734) 560-9229
- Emailing us at: privacyrequests@lifeprotecteasy.com
We will verify your request using information associated with your account, including your email address. Government identification may be required. You may also designate an authorized agent to make a request on your behalf. We will respond to your request within 45 days, as required by law.
Categories of Personal Information We Collect--
We collect the following categories of personal information:
Identifiers: Such as your real name, alias, unique personal identifier, online identifier, Internet Protocol address, email address, phone number, and other similar identifiers.
Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): Name, address, telephone number.
Internet or other similar network activity: Such as browsing history, search history, and information regarding a consumer's interaction with an Internet Website, application, or advertisement (e.g., collected via analytics services like Google Analytics and social media pixels).
Inferences drawn from other personal information: To create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes (e.g., from your responses to "Which of these are most important to you?").
Sources of Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
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Directly from you:
For example, from forms you complete on our website, such as our "Free Review" request form.
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Indirectly from you:
For example, from observing your actions on our website through website analytics tools.
Purposes for Collecting, Selling, or Sharing Personal Information
We collect, sell, or share your personal information for the following business or commercial purposes:
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To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a free life insurance review, we will use that personal information to contact you and facilitate the review with an assigned licensed insurance agent in your area.
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To provide, support, personalize, and develop our website and services.
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To help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.
- For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA/CPRA.
Disclosure of Personal Information for a Business Purpose
We may disclose your personal information for a business purpose to the following categories of third parties:
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Service Providers:
Entities that perform services on our behalf, such as web hosting, data analysis, payment processing, information technology, customer service, email delivery, and auditing services.
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Licensed Agents:
To connect you with qualified life insurance professionals.
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Analytics and Advertising Partners:
To understand website usage, provide personalized content, and deliver relevant advertisements (these disclosures may be considered "sharing" under CPRA).
No Sale or Sharing of Personal Information of Minors
We do not knowingly sell or share the personal information of consumers under 16 years of age.
Retention of Personal Information
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Changes to Our Privacy Policy
We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated policy on the Website and update the policy’s "Last Updated" date below.
Contact Information
If you have any questions or comments about this notice, the ways in which lifeprotecteasy.com (and its parent company, Sales Leader Consulting LLC) collects and uses your information described above and in our Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
- Phone: (734) 560-9229
- Email: privacyrequests@lifeprotecteasy.com
- Website: www.lifeprotecteasy.com
Last Updated: July 14, 2025